Home - Suman Saha

Consumer Scientist

Marketing and Behavioural Data Modeler

Tech Ethnographer

Suman Saha

Suman is currently pursuing his doctoral studies at the University of Wyoming, where he is specializing in marketing and minoring in statistics. Prior to enrolling in the program, he obtained a Bachelor of Science degree in India and an MBA from Colorado State University. Additionally, Suman has accumulated more than 4 years of professional experience in various sectors including retail, agrochemicals, and ag-tech industries. Suman has a growing research interest in consumer beliefs and belief-based buying behavior.

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What I Do

Research

My research in consumer behavior broadly focuses on the concept of the "consumer-self," which encompasses various facets, including consumer beliefs, possessions, attachment styles, and privacy. I conduct surveys and experiments to delve deeper into understanding the consumer-self and to uncover insights that influence our purchasing behavior. By exploring the intricacies of consumer psychology, I aim to understand consumer-self a little bit more every day.

Teaching

I instruct introductory courses in marketing and consumer behavior. In my teaching of "Intro to Marketing", I teach as an economist. Conversely, in "Intro to Consumer Behavior", I teach as a psychologist. Currently, I'm preparing for "Intro to Market Research," with plans to incorporate insights from data science.

Highlights of Student Comments

I really enjoyed the final project, I thought it was a really fun and helpful project. I also appreciated the feedback on our projects, they were very encouraging and helpful. I would suggest posting the homework earlier before their due date was, and not right before a weekend and due monday. Thanks so much for this semester!

Student

Introduction to Marketing Fall 2022

The powerpoint and exam review are very helpful. The way how instructor Saha explain the materials is very clearly and I very enjoy this class a lot.

Student

Introduction to Marketing Fall 2022

Professor Saha was a great professor and always gave aid when asked for it. I would recommend him to my friends.

Student

Introduction to Marketing Fall 2022

I did enjoy the group project but it was a little difficult to keep in contact with the other students just a small complaint. I also appreciated the ability to access the lecture slides as well as the study guides.

Student

Introduction to Marketing Fall 2022

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Resume

BS, MBA, Ph.D Candidate

Education

2025 (Expected)

University of Wyoming

Ph.D. in Marketing (Student)

Ph.D. in Marketing (Student) at the College of Business, University of Wyoming.

2021

Colorado State University

MBA

The IMPACT MBA program at Colorado State University. Majored in Management Sciences and Quantitative Methods (STEM).

MBA Capstone Project: ReKaivery

2015

National Institute of Agricultural Extension Management

Post Graduate Diploma in Management (Agribusiness)

Post-Graduate Diploma in Agribusiness Management (PGDM-ABM) from National Institute of Agricultural Extension Management in Hyderabad, India.

Summer Intern: Metahelix Life Sciences Limited ( A TATA Enterprise )

Project Intern: Boortmalt India Holdings Pvt. Ltd. ( AXEREAL Group )

2013

Bidhan Chandra Krishi Viswavidyalaya

B.S. Agricultural Sciences

Bachelor of Science in Agriculture from Bidhan Chandra Krishi Viswavidyalaya, a state agriculture university in West Bengal, India.

Academic Experience

Spring 2022

University of Wyoming

Graduate Teaching Assistant

Graduate teaching assistant at University of Wyoming College of Business.

Sustainable Business Practices (MKT-4590-01): Dr. Mark Peterson
Pro and Technical Selling (SELL-3310-01): Dr. Molly Burchett
Sales Seminar (SELL-4330-01) Dr. Molly Burchett

Fall 2021

University of Wyoming

Graduate Teaching Assistant

Graduate teaching assistant at University of Wyoming College of Business.

Marketing Research and Analysis (MKT 4520-01): Dr. Elizabeth Minton
Sustainable Business Practices (MKT-4590-40, INST-4590-40): Dr. Mark Peterson
Business Research Methods (MBAX-5103-40): Dr. Mark Peterson

Fall 2020

Colorado State University

Teaching Assistant

Teaching Assistant for Ag-192-102 and Ag-192-002 at Colorado State University College of Agricultural Sciences

Spring 2020

Colorado State University

Graduate Teaching Assistant

Fall 2019

Colorado State University

Graduate Research Assistant

Graduate Research Assistant under Dr. Joe Cannon at the Department of Marketing in CSU College of Business

Industry Experience

Jan 2021 - Aug 2021

Soil Metrics, LLC

Director of Business Operations

I was responsible for three major functions:

Marketing: Developing branding and positioning strategies, sales generation, and looking after the clients at different stages of the customer journey funnel.

Operations: Business operations, such as project planning, generating proposals, and coordinating deliverables with clients and the technical team.

Finance: Responsible for maintaining books, generating financial statements, business contracts, proposals, invoicing, payments, outsourcing, and compliance.

Jun 2018 - Jul 2019

FMC India Pvt. Ltd.

Area Marketing Manager

Led entire marketing activity for Central MP and Mahakoshal region. I was responsible for designing, developing, and executing product positioning and retail strategies for high-complexity market segments of specialty crop protection chemicals. My key responsibilities were to determine quarterly liquidation numbers by analyzing crop status, potential market size, established sales, and other qualitative & quantitative parameters, in partnership with cross-functional specialist teams, achieving liquidation targets to meet profit and loss deliverables.

Nov 2017 - Jun 2018

Spencer's Retail Limited

Category Manager : International Foods

Led the entire category of International FMCG including food and non-food articles. I was responsible for driving key customer input metrics, such as selection, sourcing, pricing, stocking, planograms, article master maintenance, etc. I had end-to-end responsibility for the entire business P/L of the Imported Category. Additionally, I was responsible for managing a significant size of ethnic/domestic brand’s portfolio in the processed food section of FMCG category. (brands: APIS, MARICO, GSK, BIKANO, KETTLE STUDIO, MEAD JOHNSON).

May 2015 - Jul 2017

Spencer's Retail Limited

Group Management Resource (Buying Manager - F&V National Sourcing)

Worked in the national F&V (Fruits, Vegetables & Eggs) team as a category manager. I was responsible for national sourcing for all the regions and also for collection center-based local sourcing in Kolkata, Hyderabad, and Gurgaon. On top of that, I was looking after key business deliverables (Topline, Bottomline, RGM deliverables) of South and West India.